Warm Heart Pediatrics
Brand Identity
The Assignment:
What do you get when you combine an elephant, a stethoscope, and a heart?
An award-winning logo!
Warm Heart Pediatrics needed a brand that felt as welcoming and compassionate as the care it provides. Inspired by founder Dr. Krupa Playforth’s childhood in Africa, we created an identity that celebrates her story while capturing the warmth, trust, and kindness every parent hopes to find in their child’s pediatrician.
When Dr. Krupa Playforth first launched Warm Heart Pediatrics, she had very few families signup and no clear brand identity to help her stand out. Brand Force 5 created this visual identity that brought her vision to life and gave families an immediate sense of the practice’s warmth and professionalism.
The result: her practice filled with more than 35 families—so many that she needed to create a waiting list for new-patient signups!
Sometimes the best logos don’t just represent a business. They tell a story.
We’re honored and thrilled that this logo has been recognized as one of the best-of-the-best by winning first place at the NJ Ad Club, the Communicator Awards, the American Graphic Design Awards, is featured in the 60th annual Graphic Design USA magazine and won a silver award at the 2023 Davey Awards.
Health and Wellness branding has become one of our specialties. See some of our brand projects specific to healthcare