Most businesses don’t set out looking for cheap design. But decisions made to “just get something out there” often end up costing more over time. This post looks at why that happens, and how thoughtful design saves money, time, and frustration in the long run.

A logo does a lot of heavy lifting, but it can’t do everyone else’s job. Here’s what a logo really is, what it isn’t, and why strong branding depends on more than a single mark.

As the new year begins, many businesses start reassessing their branding and design. This post looks at what still matters, what doesn’t, and where smart companies should focus in 2026 to support both big-picture branding and everyday creative needs.

As the year comes to a close, I’m reflecting on family, gratitude, and stepping into 2026 with intention.

A lighthearted end-of-year reflection on business, family, momentum, and the quiet progress that adds up over time. Even when things feel messy.

Logos can cost a few hundred dollars or tens of thousands. This post breaks down why pricing varies so widely and what you’re really paying for when you invest in a logo and brand identity.