The Assignment:
Ferazzoli’s Italian Kitchen needed a logo that would capture the essence of their brand as more than just a pizzeria. The challenge was to design a logo that not only honored their rich culinary heritage but also conveyed warmth, tradition, and uniqueness, while remaining versatile across various branding applications. It had to strike a balance between nostalgia and freshness, appealing to both longtime patrons and new customers alike.
Our Approach:
We drew inspiration from mid-century European advertising posters that evoke warmth and tradition. Our goal was to blend the timeless charm of these classic designs with modern typography that would reflect Ferazzoli’s menu offerings and friendly atmosphere. Recognizing that Ferazzoli’s is more than just a pizzeria, we explored how best to symbolize their full range offerings in an ownable and evocative way.
The Solution:
The final logo strikes a balance between tradition and innovation. Using two pieces of ziti and a fork to form an "F," the design symbolizes Ferazzoli’s menu while the modern typography and inviting colors honor its rich culinary history. Versatile across various branding applications, the logo captures both nostalgia and freshness, resonating with longtime patrons and attracting new customers alike. It successfully conveys Ferazzoli’s identity as a place for authentic Italian cuisine, beyond just pizza.
Animation:
In this short animation, a fork gracefully descends onto a plate of pasta, symbolizing the heart of Ferazzoli’s menu. The fork rotates and rises against a red circle, seamlessly forming the logo. This visual captures the warmth and family-centered spirit of the restaurant. Paired with authentic music, the dynamic movement adds an engaging touch for social media, bringing the logo to life and creating an emotional connection with the audience.
Our Thanks:
We hope this case study provided insight into how Brand Force 5 approaches design challenges and transforms them into opportunities. If you’re ready to elevate your brand or discuss how we can support your next project, we’d love to connect. Reach out to our Chief Creative Officer, here and let’s create something extraordinary together!
Award Winning Logo!
This logo has won several design awards, including being featured in GDUSA magazine, honors from the Davey Awards, the NJ Ad Club, and the Communicator Awards. A big thank you to these organizations for recognizing our work, and to Ferazzoli’s for trusting us to bring their brand to life. Here’s to celebrating Italian cuisine, family, and the art of design!