Branding
Rebranding
Branding, Rebranding & Logo Design in New Jersey
Award-winning rebrands built to help businesses move forward.
A rebrand is more than a new logo. It is an opportunity to better reflect the business you have become, connect with the clients you want, and create a brand that moves your business forward.
Ferazzoli’s Italian Kitchen Rebrand
Ferazzoli’s had a dated, clip-art logo that no longer reflected the character of the business. The rebrand introduced a distinctive new identity inspired by the timeless appeal of classic European poster art—reimagined with a fresh, modern energy. The result feels younger and more current while retaining the warmth, charm, and authenticity of a well-established restaurant.
Water and Stone Rebrand
A Pool Company Reimagined
Pura Vida Pools and Spas had a generic name, a stock imagery logo, and a brand that did not reflect the quality of its work. Brand Force 5 renamed the company Water & Stone Pools & Masonry and created a refined, spa-like identity better suited to the clients and projects they wanted to attract.
Revenue grew from $500,000 to $1.5 million in the first year, then surpassed $2 million in year two. The owner attributed that growth to the rebrand and identity created by Brand Force 5.
Homes4Heroes Rebrand
Homes4Heroes needed a brand with more than patriotic cues—it needed an identity that reflected the purpose behind its mission. Brand Force 5 created a rebrand rooted in service, remembrance, and respect for those who have served.
The new identity gives Homes4Heroes greater meaning and distinction, turning its mission into a brand people can recognize, connect with, and rally around.
The Process
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Get Clear
Before we design anything, we get clear on where your business is today, what has evolved, and what your current brand is no longer communicating.
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Set Direction
We turn those insights into a creative direction that feels true to your business, relevant to your audience, and built to stand apart.
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Build the Brand
From the logo to the visual language, we develop an identity with personality, purpose, and the flexibility to work wherever your brand needs to show up.
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Bring It to Life
A brand only works when it works in the real world. We help carry the new identity across the materials that matter most to your business.
LET’S GET STARTED
Our team is ready to provide the attention, care, and expertise you deserve.
