A New Year, With Gratitude
As the year comes to a close, I’m reflecting on family, gratitude, and stepping into 2026 with intention.
As the Year Winds Down: Reflections on Business, Family, and Momentum
A lighthearted end-of-year reflection on business, family, momentum, and the quiet progress that adds up over time. Even when things feel messy.
How Much Does a Logo Cost? And What You’re Really Paying For
Logos can cost a few hundred dollars or tens of thousands. This post breaks down why pricing varies so widely and what you’re really paying for when you invest in a logo and brand identity.
Branding and Logo Design in Bergen County, New Jersey
A warm, distinctive logo and brand identity for Ferazzoli’s Italian Kitchen, a New Jersey pizzeria, designed to reflect family, heritage, and authentic Italian cooking while standing out in a competitive restaurant market.
From Forgettable to Unforgettable: Branding Mistakes We Help Clients Avoid
Most businesses don’t set out to be forgettable. But in a crowded market, even great ideas can fall flat if the brand behind them isn’t built the right way. At Brand Force 5, we’ve seen it all—from logos that say nothing to brands that try to say everything. Here are five common branding mistakes we help clients avoid—and how we fix them.
From Bronx Subway Seats to Award Wins
The journey from early morning subway rides and daydreams to seeing my work in the pages of GDUSA.